Set on the edge of the A10, right next to the Overamstel industrial area, Borghese Real Estate developed 24,000 m² of showrooms, offices and garages. The 3 towers on the Pieter Braaijweg host BMW and MINI as well as the i-spot: BMW’s innovative, electric automotive concept, which also proved to be a global first for BMW.
A transparent location along the A10 was chosen as the site for the new BMW and MINI headquarters. To BMW and MINI it represents the largest experience centre in the Netherlands that showcases sustainable and individual mobility. Sustainability similarly played a major role in the development project for Borghese Real Estate.